Università Bocconi has been working with Studentum and Educations.com for 3 years to increase its visibility in Scandinavia first and now worldwide and to get in touch with smart students from all over the world. Results have increased year after year due to the personalized approach of the staff at Studentum, whose work ensures a good quality of information and follow-up, as well as suggesting tips to improve our visibility and make the most of the services provided by Educations.com.
We have been working with Educations.com for several years now and value the collaboration. They are always very helpful and willing to improve their service level in order to drive more relevant traffic to our website. Educations.com is an important channel that fits within the awareness phase of our marketing funnel.
Educations.com has been an invaluable source of contacts for us to recruit good quality enquirers and candidates for our courses here in London. Using such a high profile website means that we have a very good exposure to those seeking acting courses. The relationship with Educations.com is professional and friendly and one that we have valued greatly in our recruitment planning.
We have been working with Educations.com since 2010 and find it a good platform to connect with students that are looking to study abroad. We’re very happy with the service the Educations.com team offer and the exposure that they provide IED in the global student market.
Educations.com is the perfect place for our outreach. The enquiries we receive are a great mix of international students from all over the world who are serious about finding their higher education destinations.
Measuring the return on investment of our online marketing campaigns is key to our recruitment strategy. Only by defining and measuring key performance indicators can we determine the success of our campaigns. We not only focus on leads, as we found that data for leads can be flawed. We know for a fact that students tend to use a different email address in their application procedure, which makes it hard to guarantee a 100% match. Looking at referral traffic, we've seen positive results with Educations.com. By looking at conversions and multi-channel funnels in Google Analytics and taking into account applicant-to-student ratio's, we're able to calculate cost-per-applicant and cost-per-enrollment.
Educations.com Media Group is a key lead generating tool for us in our marketing activities and I would recommend it to anyone who needs to reach students in the Nordic market. What makes EMG stand out is the quality of the leads generated and we have a great conversion ratio on the leads. Working with Michael and his team is a great pleasure and they have contributed in a significant way to our success over the last 7 years.